FOR OUR AUDIENCE TELL US A LITTLE BIT ABOUT YOURSELF AND YOUR JEWELLERY LINE WKNDLA?
My name is Cindy and I started WKNDLA in 2014 on the weekends in Los Angeles (this inspired the name). I want to create pieces that serve as storytellers and conversation starters while evoking a unique point of view. My hope is that they give the wearer the confidence to tell their story, encouragement to form new connections, and a reminder that we’re better together.
WHAT WERE YOU DOING BEFORE WKNDLA?
Before I started WKNDLA I made large-scale window installations and interior displays for corporate retail. I had the opportunity to work with a lot of materials in some interesting ways, such as creating a chandelier made out of 10,000 zip ties and weaving baskets out of garden hose. It taught me a lot about time management and problem solving which I apply in my own business every day.
'JEWELLERY THAT MAKES YOU FEEL GOOD, DOES GOOD' - WE JUST LOVE THAT STATEMENT, CAN YOU TELL US MORE ABOUT THE MEANING BEHIND IT?
I want my jewellery to make you feel great inside and out – physically, every piece is lightweight and comfortable for all-day wear and are made out of 14k gold-filled and sterling silver which are generally hypoallergenic. They are ethically produced with sustainability practices in mind and proudly made by hand each step of the way. On a broader level, a portion of sales are donated to causes that help create a kinder, more sustainable future for us all.