From the mountains of North Carolina comes a little bottle of goodness with it all and one very humble founder in Emma Allen. What started out as a solution for her own beauty routine has become a worldly success. Packed with plant-based goodness, it’s no wonder Everyday Oil fills a void in skincare for so many different people out there.
INTERVIEW BY anna heyligers IMAGES supplied by EVERYDAY OIL
From the mountains of North Carolina comes a little bottle of goodness with it all and one very humble founder in Emma Allen. What started out as a solution for her own beauty routine has become a worldly success. Packed with plant-based goodness, it’s no wonder Everyday Oil fills a void in skincare for so many different people out there.
INTERVIEW BY anna heyligers
IMAGES supplied by everyday oil
Hey Emma thanks for taking the time to chat with me. Your oil is certainly making a splash all the way “down under” we can’t keep it on the shelves, I’d love to know a little background on you and your magical Everyday Oil.
Thank you!!! It makes me so happy to hear that. I started making Everyday Oil for myself, as a personal project, around 10 years ago now. I had became more interested in nutrition and clean eating, and had been looking for clean skincare I liked for a while. I wanted to use oil on my skin, but the products I found on the market didn't work for me and I didn't like their ingredient list, smell, packaging or price point, haha. I honestly just started reading scientific journals and articles on the qualities of different oils and it became a personal project and obsession to make something for myself that I loved. I used that for many years before deciding it really needed to become a product so I could share it with more people.
I’m amazed with how many uses this oil has, it’s like a little pot of gold. How did you discover so many uses for Everyday Oil? Luck? Trial and error?
Thank you! A bit of both, I suppose. It was really just me experimenting for myself over many years, and I think sometimes that path can be the most fruitful because there are no deadlines, no time limits to release a product. I never set out to make a product or a business, so I was just perfecting something I loved for myself. Since I made this myself, and was had learned a lot about the ingredients, I was interested in using it for different things that I thought it could work for. Initially, I didn't realize that I would fully give up face wash, but I knew the oils had cleansing properties. It was through using it that I realized just how effective it was as an oil cleanser, for me personally. Same with as a bug repellent, etc.
Hey Emma thanks for taking the time to chat with me. Your oil is certainly making a splash all the way “down under” we can’t keep it on the shelves, I’d love to know a little background on you and your magical Everyday Oil.
Thank you!!! It makes me so happy to hear that. I started making Everyday Oil for myself, as a personal project, around 10 years ago now. I had became more interested in nutrition and clean eating, and had been looking for clean skincare I liked for a while. I wanted to use oil on my skin, but the products I found on the market didn't work for me and I didn't like their ingredient list, smell, packaging or price point, haha. I honestly just started reading scientific journals and articles on the qualities of different oils and it became a personal project and obsession to make something for myself that I loved. I used that for many years before deciding it really needed to become a product so I could share it with more people.
I’m amazed with how many uses this oil has, it’s like a little pot of gold. How did you discover so many uses for Everyday Oil? Luck? Trial and error?
Thank you! A bit of both, I suppose. It was really just me experimenting for myself over many years, and I think sometimes that path can be the most fruitful because there are no deadlines, no time limits to release a product. I never set out to make a product or a business, so I was just perfecting something I loved for myself. Since I made this myself, and was had learned a lot about the ingredients, I was interested in using it for different things that I thought it could work for. Initially, I didn't realize that I would fully give up face wash, but I knew the oils had cleansing properties. It was through using it that I realized just how effective it was as an oil cleanser, for me personally. Same with as a bug repellent, etc.
Can you give me a quick run down on the ingredients?
Yes, there is Coconut Oil, Olive Oil, Jojoba, Castor, and Argan Oil and in our Mainstay blend we add Palo Santo, lavender, geranium and clary sage to that base. There is a wealth of information and scientific journals on our site that talk about the qualities of each ingredient - its so amazing!
The customer reviews of your product must make you so proud?! Some people mention how they aren’t really a ‘product person’ and for me who doesn’t like (have time for) an extensive beauty regime I can absolutely relate. Somehow I still manage to remember to use Everyday Oil. It’s like you’ve hit the nail on the head like putting ease into a beauty routine so I want to do it rather than it feeling like a chore.
Yes they really do make me so proud and happy! I can't believe people take the time to write such sweet reviews! And yes, I think the fact that it is one product that actually works to do everything is amazing too! I was so amazed when I discovered it and I'm happy to get to share it.
Can you give me a quick run down on the ingredients?
Yes, there is Coconut Oil, Olive Oil, Jojoba, Castor, and Argan Oil and in our Mainstay blend we add Palo Santo, lavender, geranium and clary sage to that base. There is a wealth of information and scientific journals on our site that talk about the qualities of each ingredient - its so amazing!
The customer reviews of your product must make you so proud?! Some people mention how they aren’t really a ‘product person’ and for me who doesn’t like (have time for) an extensive beauty regime I can absolutely relate. Somehow I still manage to remember to use Everyday Oil. It’s like you’ve hit the nail on the head like putting ease into a beauty routine so I want to do it rather than it feeling like a chore.
Yes they really do make me so proud and happy! I can't believe people take the time to write such sweet reviews! And yes, I think the fact that it is one product that actually works to do everything is amazing too! I was so amazed when I discovered it and I'm happy to get to share it.
I’d love to know what it’s like working in the beauty industry?
I suppose I don’t really see myself working in the beauty industry, per say. Everyday Oil feels very outside of that to me! I would say that there is something inherently anti-consumerist about Everyday Oil, we try to provide something that is so good for your skin, that is the highest quality ingredients possible as affordably as possible. We don’t try to price it higher so the perceived value is higher, we price it as low as it can be.
Being in the beauty industry are there any social or political issues that you advocate change?
I would say that there is something inherently anti-consumerist about Everyday Oil, we try to provide something that is so good for your skin, that is the highest quality ingredients possible as affordably as possible. We don’t try to price it higher so the perceived value is higher, we price it as low as it can be. That is in line with my larger philosophy in life, to treat others as you would want to be treated, and Everyday Oil's core mission comes from my own core values - simplicity, quality and value.
learn more about emma here
I’d love to know what it’s like working in the beauty industry?
I suppose I don’t really see myself working in the beauty industry, per say. Everyday Oil feels very outside of that to me! I would say that there is something inherently anti-consumerist about Everyday Oil, we try to provide something that is so good for your skin, that is the highest quality ingredients possible as affordably as possible. We don’t try to price it higher so the perceived value is higher, we price it as low as it can be.
Being in the beauty industry are there any social or political issues that you advocate change?
I would say that there is something inherently anti-consumerist about Everyday Oil, we try to provide something that is so good for your skin, that is the highest quality ingredients possible as affordably as possible. We don’t try to price it higher so the perceived value is higher, we price it as low as it can be. That is in line with my larger philosophy in life, to treat others as you would want to be treated, and Everyday Oil's core mission comes from my own core values - simplicity, quality and value.
learn more about emma here
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common people #30
FROM THE ROADS LESS TRAVELLED IN A REFURBED VOLKSWAGON T3 YOU'LL FIND THE FOUNDERS OF DO-GOODER HEADWEAR LABEL WILL AND BEAR. TO LOZ & ALEX A HAT REPRESENTS A LIFE OF ADVENTURE, a necessity to a healthy life outdoors WITH THAT IN MIND THEY SET OUT TO PLANT TREES IN THEIR ONGOING PARTNERSHIP WITH TREES.ORG.
COMMON PEOPLE #30
From the roads less travelled in a refurbed Volkswagon T3 you'll find the founders of do-gooder headwear label Will & Bear. To Loz and Alex a hat represents a life of adventure, a necessity to a healthy life outdoors with that in mind they set out to plant trees in their ongoing partnership with Trees.org.
